‘Montoya por favor’ and ‘Jailstool’ – Memecoins were a lot of fun this weekend

Dave Portnoy, the famous and flamboyant founder of the popular website Barstool Sports, has around 5 million followers on his various social media channels. They were happy that he announced his memecoin purchase (from the viral hype surrounding ‘Montoya Por Favor’) during the weekend, but less so when he sold it a few hours later for a significant profit and left them with a big loss. Many of his followers felt cheated.

Portnoy then purchased a new memecoin (Jailstool) and has now promised to leave it until there is a market cap of 500 million dollars. Jailstool was briefly the top trending cryptocurrency on X (formerly Twitter) on Saturday night.

Covid

Dave Portnoy became a celebrity in the United States during the Covid lockdowns. He raised approximately $36 million for struggling American restaurants and bars through his Barstool Sports website. Ever since then, Dave has done a weekly review of local pizza restaurants and started day trading.

In 2020, he bought one million dollar worth of Bitcoins and then sold at a loss because he found the volatility too intense. If he had kept those Bitcoins, he would now be looking at a profit of more than 500%.

The world of shitcoins is insane pic.twitter.com/588MgAgDXk

— Dave Portnoy (@stoolpresidente) February 7, 2025

Portnoy knows a thing or two about crypto and investing and started trading in memecoins (or ‘shitcoins’ as he calls them) this weekend.

Isla de la Tentaciones

On Saturday, Dave purchased the memecoin “Montoya por favor,” which is based on a viral clip from the Spanish reality TV show La Isla De Las Tentaciones (in which participant Montoya runs along the beach when he realizes his girlfriend is cheating on him. Meanwhile, the host runs after him, yelling “Montoya, Por Favor”).

I think is probably the most dramatic yet saddest scene of MONTOYA POR FAVOR. I’ve beeeeen waiting for it. Thank God it has English subtitles

pic.twitter.com/3zVMwoF2Qc

— henny (@Ro_Henny_) February 8, 2025

Dave informed his 3.5 million followers on Twitter that he had purchased that memecoin. Of course, thousands of investors joined in and the price of ‘Montoya Por Favor’ quickly rose.

When Dave realized he was making a big profit, he sold and cashed in only a few hours later. Many of his followers understandably felt cheated.

Not bad #jailstool I don’t care if I get to 100 million tonight. I’m not selling anytime soon. That’s why it’s ripping. I told you I’d hold and I’m holding. I hope all the crybabies sold already and all the Portnoy true believers are being rewarded. pic.twitter.com/PJuH2R2kuu

— Dave Portnoy (@stoolpresidente) February 9, 2025

One of them even created a ‘jailstool’ memecoin and informed Dave that he would end up in jail for what he did to him with the ‘Montoya Por Favor’ memecoin.

Dave Portnoy thought that was funny and bought the ‘jailstool’ coin himself. The price of that coin has since risen rapidly and Dave informed his followers that this time he would not sell until the coin reached a market cap of $500 million.

So, now you know what’s going on with memecoins.