Thursday, September 17, 2026 BTC -- / --
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Coinbase gets the competition it didn’t want

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While the United States is trying to recover (and calm down) politically after the assassination of Charlie Kirk, crypto exchanges are continuing their trading. Crypto is now very popular in America, and thanks to new regulations, new crypto trading platforms are being launched in rapid succession.

This essentially means that Coinbase, the country’s largest crypto trader, is now facing increased competition in its domestic market due to its own push for clear regulations.

BlackRock

The launch of Bitcoin ETFs attracted new clients to the world of digital currencies.

Boomers trusted BlackRock and Vanguard, so they too are invested in Bitcoin. Eleven funds have since been launched and approved for trading on the US markets. For eight of these eleven, the purchases and sales of Bitcoin for the funds are handled by Coinbase, a massive monopoly for the company.

But thanks to the Genius Act, it is now also possible for some investment banks in the United States to engage in crypto trading. And thus, Coinbase will soon face competition from State Street and BNY (Bank of New York Mellon). These are, of course, not insignificant, and since it all revolves around fees (the percentage the trading platforms charge for their services), it’s quite possible that the latter two will offer fee-free trading for three to six months to also get a piece of the ETF market.

And so Coinbase, which pushed for clear regulations around crypto trading in the United States, is facing competition it didn’t want in a market where it once had a monopoly.

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