Which popular crypto passes the Netflix "keeper test"?

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One of the most interesting new books to be published during the pandemic has certainly been No Rules Rules by Netflix CEO Reed Hastings (co-written with Erin Meyer, author of The Culture Map).

Reed tells the story of Netflix’s success along different lines, most of which include a very different way of looking at business and office life in general. The most striking and most discussed item on that list was the Netflix “Keeper Test” which is to be understood as follows:

If this person would leave our company, would we fight to keep them?

At #Netflix a regular ‘keeper test’ means “if a manager won’t fight to keep an employee as an indispensable star, the solution is a generous severance package”… “Many may find the “keeper rule” inexcusably brutal”. yep, me, for example. ht @FrankPasquale https://t.co/nicrGXPcY0

— Dorothea Baur (@DorotheaBaur) September 10, 2020

Ever since then, many industries have performed their own keeper test. Let’s have quick look to check how the biggest names in crypto would perform.

Bitcoin

The best-known cryptocurrency will probably always pass the keeper test as the sheer name popularity of Bitcoin surpasses that of crypto at this stage. Although some of the technical features of its blockchain seem like old technology by now, the name recognition also makes sure it passes.

Verdict: pass

Ethereum

Vitalik Buterin’s Ethereum surged in popularity during the 2017-2018 ICO boom of cryptocurrencies and has claimed its stake as the second most popular crypto since. Given the need of almost all DeFi coins for Ethereum’s blockchain to run their smart contracts on, it has since served as a platform for other developments.

Verdict: pass

XRP

We’re sure CEO Brad Garlinghouse has heard of the Silicon Valley keeper test by now, and has wondered already about the following question. If XRP were to leave the crypto scene at this point, how many would fight to keep it. The response is not crystal clear as many of the XRP army seem to have vanished when the coin lost most of its value.

Promises of a stock market listing for Ripple labs are enticing though. On the fence about this one.

Verdict: unsure

Tether

Although the popularity of stablecoins as a safer way for classic investors to get into crypto whilst hedging their bets is good, the Tether coin doesn’t seem to get much traction amongst social media followers or have it’s own fan base. The idea is good, as is the investment, but not sure whether it can sustain in an environment ruled by millennials and members of generation Z.

Verdict: fail