Unattainable housing market forces GenZ youth to choose for riskier investment, like memecoins and tech

A series of articles this week published in the United Kingdom, the United States, and Canada all reached the same conclusion. Because home ownership is becoming unattainable for most Gen Z youth, many are deciding to invest in tech stocks and crypto. An interesting conclusion, although we don’t yet know if it’s true.

Pessimism

In Canada, it was the Globe and Mail, in the United Kingdom (and Europe by extension) the Financial Times, and in the United States, USA Today. They had all read the same study (from the universities of Chicago and Northwestern) that concluded that GenZ was opting not to buy a home (since it’s beyond their reach) but rather to invest in risky investments like tech stocks and crypto. The respective authors of these articles were pessimistic about the young people’s behavior, but couldn’t disagree.

Trump

An additional problem is that many of these young people in America bought Trump cryptocurrencies at the beginning of this year, and these are precisely the ones that have been hit hardest this year.

The president’s digital “memecoins,” named after Trump and first lady Melania Trump, have fallen by 86% and 99% respectively since his inauguration day. And one of the Trump family’s crypto ventures, a digital token called World Liberty Financial, which is still listed in the CoinMarketCap top 100, has already fallen by approximately 40% since its launch in September.

GenZ crypto investors aren’t having a great 2025.