Our tips for 2025: pay close attention to cryptocoin Tron by marketing genius Justin Sun

Thanks to their fabulous marketing machine called Justin Sun, cryptocurrency Tron is one of the rising stars of 2024. With steady growth, Tron has firmly taken its place in the top 15 of CoinMarketCap. Thanks to a financial injection of 30 million dollars into the Trump family’s new crypto platform, CEO Justin Sun is (probably) already assured of a very good 2025 for his own crypto company.

His banana stunt this week made turned his worldwide brand into a household name.

33 cent

In 2019, the first copy of the ‘banana trilogy’ by the Italian artist Maurizio Cattelan was sold for 100,000 dollars. The work was quite simple. You take a banana, you stick it to the wall with duct tape and label it ‘art’. Critics thought it was genius and Cattelan made it into the worldwide press. By the time the banana had passed it’s due date, someone had already bought the work.

JUST IN: Tron founder Justin Sun invests $30 million in President-elect Donald Trump’s crypto project, making him the largest investor. pic.twitter.com/4fIen0MNct

— Watcher.Guru (@WatcherGuru) November 25, 2024

By now, Cattelan has repeated the stunt for a third time. He bought a banana from a (now famous) market vendor from Bangladesh for 33 cents on the streets of New York and stuck it on the wall of a museum. Justin Sun, CEO of Bittorrent and founder of the Tron cryptocurrency, offered $6 million for it during auction. A day later he took the work off the wall and ate it. The video quickly went viral and Sun was in every newspaper (as were mentions of ‘Tron’).

Remember the $6.2 million banana art sold at auction at Sotheby’s?

The buyer, crypto mogul Justin Sun, just ate it, spotlighting digital assets as the industry tries to keep an historic market rally on track. @AdrianWongTV reports from Hong Kong https://t.co/meeGLvzTqy pic.twitter.com/N5Xa1gTs8Z

— Bloomberg (@business) November 29, 2024

2025

It is not the first time that Sun has drawn attention to himself (and therefore also to his cryptocurrency) by recklessly spending money. He once offered $4 million for a lunch with Warren Buffett and then canceled the appointment 24 hours before the event was scheduled to take place, and donated $1 million to Greta Thunberg back in 2019.

Sun was coached by Jack Ma, founder of AliBaba, hence he knows a thing or two about marketing and networking. He showed this earlier this month when he decided to invest $30 million into the Trump family’s new crypto platform.

The new Trump administration might introduce rules that benefit ‘American’ cryptocurrencies, but with that kind of a financial injection, I don’t think Tron (which is considered a ‘Chinese’ coin) will suffer much in 2025.