Bitcoin Steady As US Inflation Rises, Gaming Company Fails With NFT Purchase System

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Bitcoin remained hovering around the $48k mark while US inflation reached its highest level of the past 39 years. Although analysts assumed this news would return investment money to the crypto market, Wall Street is slowly going risk-off this year-end.

The news that Chinese real estate developers Evergrande and Kasia have now both missed scheduled payments and a major Chinese stock market crash could be looming is probably the current cause. Of course the Omicron variant of the Covid-19 virus also could be to blame.

Movies versus games

One of the most significant changes in recent years coming out of Hollywood were the production values and global revenue that games made in comparison to movies. As from the moment that games revenue surpassed that of movies (which was around 2014), Hollywood started paying attention. By now, serious actors are often cast to play or voice-over introduction parts of popular games.

Because of the massive revenue stream coming from popular games, and the witnessed growing popularity of non fungbile tokens (NFT), French gaming giant Ubisoft Entertainment probably thought it a good idea to combine NFTs and blockchain technology with existing Triple-A game titles, in a project called Ubisoft Quarts.

Introducing Ubisoft Quartz 💎
We’re bringing the first energy efficient NFTs playable in a AAA game to Ghost Recon: Breakpoint!

Try it in the beta from December 9 with three free cosmetic drops and learn more here: https://t.co/ysEoYUI4HY pic.twitter.com/owSFE2ALuS

— Ubisoft (@Ubisoft) December 7, 2021

Gaming community reacts

The backlash from the gaming community has been swift though.

Although YouTube recently decided not to show dislike numbers for any newly released video anymore, the total number can still be seen by certain Google Chrome extensions.

A new version of the game Ghost Recon, which now includes purchasable NFTs as well, therefore got blasted with negativity.

The top comment read:

To me, this is a blatant signal that you’re just milking the Ghost Recon franchise for literally every cent while putting in minimal effort into the actual game itself. Not playing a GR game in the future if there’s this level of degeneracy in the team.

You took a solid franchise and absolutely made it a laughing stock.

Clearly some companies are going a step too far with their need to insert NFTs into everything. Ubisoft in response removed the introduction video